Yellowberry A Mission & Brand For Young Girls

What happens when you take your little sister shopping for her first bra and don't like the process you see? When you notice that clothing for young girls is not age appropriate and the choices are poor?

If you are Megan Grassell you pay attention to that internal dissonance and start a kickstarter crowdfunding and launch a new business to cater to these young women.

Why 'Yellowberry' as a name and image?

It is the stage of the berry, after it is formed but still not yet ripe and still needing time to mature.

Perfect name for a perfectly identified market that Yellowberry will serve.

Read more about Megan Grassell and Yellowberry on Fastcompany

Now partnering with Aerie.com - see more on that here 

New businesses finding a niche in the market and filling it. That's what makes for better business and better choices for customers too.